Our Services

Media Planning & Buying

Avenues for conveying advertising or publicity, including, but not limited to: publications, television, radio, billboards, transit advertising, direct mail and the internet.

When we first took over the media management for one of our clients, our post-buy monitoring revealed that 68% of the media bookings on radio did not run. On average, 30% of media booked on Ugandan radio stations do run (Synovate Uganda). Yet media spend represents up to 80% of total advertising budget for most companies running mass media campaigns. Our media team combines local knowledge with globally tested media management tools to deliver the greatest value your brand can afford. We now work with daily monitoring reports that allow our team of media experts to obtain make-goods for your campaigns on daily basis