Our Work
Some of our recent work

CenteVolution

Brief

Develop an Integrated marketing campaign that promote the new and existing youth products for youths between the age 18 – 30 Years

“Position Centenary Bank as a darling to the Youths”

Challenge

Conducted a dip stick research into the youth segment & generate insights upon which we based our strategy and campaign. 

Our approach

Create a special account that is relevant to the youth in terms of features as well as look and feel while positioning the Bank as a partner that understands their challenges and needs. 

Results

Successfully launched an attractive youth product that has resonated well with the youth and has brought in droves of students and other young people.

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