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Crown Beverages Limited - Promotions

Thursday 26th January 2012

Over the last three years, Crown Beverages Ltd, the bottlers of Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, 7UP, Evervess Tonic and Peak Mineral Water, has worked with fireworks advertising to generate and implement exciting consumer promotions. These include Chamuka (2008), Chamuka Keys (2009), Motozela (2010) and MirindaRific (2011). The aim of these consumer promotions is to give back to consumers that have supported over the years.
 

Results

Besides the immense sales uplift, the planning and execution of these promotions have significantly delivered an entertaining and unique brand experience for the Pepsi consumers in Uganda.
Want to know more? …Call us for a review of the insights and techniques that have been key to this success.